Sweet Revolution Bake Shop, a local and family-owned pie shop, specializes in crafting a variety of specialty, fresh-baked pies and pastries made with natural ingredients. Adaptable Marketing was commissioned to redesign and upgrade their website to boost awareness of the shop’s renowned chef and their delicious pie offerings.

Challenges:

• Limited awareness of the shop website and its chef

• Outdated photography and design

• Unintuitive user experience (UX) and navigation

• Unattractive user interface (UI) and design

• Difficult content management system (CMS) experience

Goals:

• Enhance overall user experience with a clean and minimal UI

• Streamline the process for placing orders and booking catering events

• Incorporate new photography of the food and shop location

• Highlight the chef's story and showcase pie items

• Improve the CMS experience for easier content updates

• Enhance website SEO for better visibility

Solution: Adaptable Marketing’s redesign focused on creating a visually appealing and user-friendly website. High-quality photographs of the baked goods and the charming shop atmosphere were prominently featured to attract and engage visitors. The chef's story was highlighted to connect with customers on a personal level. The new site also included an intuitive order placement and catering booking system, significantly improving the customer experience. Additionally, the CMS was optimized to allow the Sweet Revolution Bake Shop team to easily manage and update content. With improved SEO, the website now enjoys increased visibility, driving more traffic and boosting business.